First steps in the business journey
Jorge Bayón and Amparo Pellicer, experienced in the sector, give life to Bayón Pellicer, a corporate agenda company. With enthusiasm, hard work, and deep editorial knowledge, they forge one of the main firms in the industry. Their success is affirmed by sealing the first contract with the City Council of Valencia, thus consolidating their prestige in the business sphere.
Consolidation of the company in the market
The company consolidates its position as an approved supplier to multinationals such as Mercedes-Benz, Keraben Grupo, Porcelanosa, Plastic Omnium, and high-level public institutions. Faced with the growth in agenda editions, we make a successful leap into the leather goods sector, leveraging our experience and financial strength.
We move our offices to Plaza de España in Valencia and, thanks to our growth, establish strategic agreements with suppliers, turning them into inter-suppliers. We centralize handling, picking, and distribution in new facilities in Valencia, raising quality control. This vertical integration prepares us for a future with more competitive times.
A wise decision
In a stage of exceptional sales, the company chose to maintain control with inter-suppliers rather than expand. Although there was consideration to invest and expand production, the investment in machinery was backed without altering the current structure, prioritizing financial stability. Despite considering acquiring facilities and hiring a team in the Sierra de Cádiz, a strategy focused on stability was chosen, resulting in a successful and insightful decision.
The company chooses to leverage its technical processes to establish a hotel equipment division (oriented to the Contract Channel), thus entering an additional sector that will bring dynamism and mitigate business seasonality.
Second generation of the family business
Ricardo Bayón joins the company as communication manager, leading a project to update the corporate image in line with new market dynamics. Simultaneously, he initiates the website renewal process with the main goal of improving the image and focusing it towards the online channel to enhance the experience of web visitors.
Digital marketing strategy
The impactful results of the new website are evident; a clear example is that 85% of the company's new clients come from the online channel, thanks to successful organic positioning and SEM strategies.
An ambitious project of client portfolio diversification and sectorial treatment is initiated, contemplating the creation of brands for different divisions. The idea of establishing a new company with a renewed image as manufacturers of leather goods for the international market is also under consideration. The first brand, FlexNoteBK, emerges from a project for a prominent multinational in the technology sector, presenting itself as a flexible notebook with the slogan Agile Concepts for Awake Minds.
Global vision strategy for the group
In 2017, everything planned the previous year materializes with the birth of Global Leather Goods, SLU, under the direction of Ricardo Bayón. Additionally, the new editorial brand, Agendas Phant, is introduced. Simultaneously, the project to change facilities begins to increase storage capacity, improve transport communications, and prepare for anticipated business growth.
Facilities are inaugurated in Picanya (Valencia) and in the La Ventilla industrial estate in Prado del Rey, with an expansion of manufacturing processes. The company expands into the fashion industry, supplying Ralph Lauren, Adidas, and being part of the supply chain for Grupo Inditex. The commercial team is reinforced to meet national demand, and a specialized line for the Contract Channel is created. Additionally, eco-sustainable materials, such as 100% recycled PET fabrics from the ocean, are incorporated. The company establishes internal stock to streamline production and forms a commercial alliance with a prominent Spanish tannery to innovate in leather finishes.
Coinciding with the 25th anniversary of the decision of the founders of the company, whose surnames give name to this beautiful project, we changed the corporate image and presented the three divisions on which the company will operate with greater intensity. New catalogues, new website, new products.
Bayón Pellicer Contract.
Bayón Pellicer Packging.
Bayón Pellicer Merchan.
Hoy el Grupo Bayón Pellicer se compone de tres compañías integradas de manera vertical.
Bayón Pellicer, SL
Global Leather Goods, SL
Leather Goods Factory, SL
Además, el grupo cuenta con diferentes firmas posicionadas en el mercado y con dos tiendas online de comercio B2C.